nam june paik
Under normal circumstances, technology does not age gracefuly. With Nam June Paik's death we'll see a wave of retrospectives featuring his work and hear of his many predictions about the future of technology and communication practices. We'll also see a few momentary but brilliant instances of how an artist can intervene and change how we think about the inanimate technological objects on which we now depend. On one level Paik's work reads like that of a dendrochronologist distracted by television, carefully measuring its impact on modern culture. But his most illuminating moments come when he does the equivalent of carving into a tree instead of examining and measuring it.
TV magnet makes the message the medium, or the medium the message, or the distortion of the medium the message of distortion. The simple but utterly imaginative act of placing a magnet on a cathode ray tv set overturns the traditional broadcast model of one-way communication. The piece alludes to the principles behind Duchamp's assisted readymades but while Duchamp rejected what he called "retinal art," Paik, I can only imagine, is mesmerized by the look of the reconfigured TV signal and wants to mesmerize his viewers, too. However, by making the piece interactive (originally viewers could move the magnet around on to change the signal themselves) Paik was also able to make his critical point about media's one-way nature at that point in time.
The critical aspect of his work was even more evident in another landmark piece, TV Buddha. Here Paik demonstrates how TV mediates experiences, even mediates an individual's perception of him or her self. This mediation via technology simultaneously enables a viewer to participate in a remote experience and, in a certain way, commodifies the remote experience itself. The mediated image is seductive, sometimes even more so than the original event it portrays. Television can frame experiences in a way that magnifies their significance. But it can also devalue its significance. With this power Paik predicts an age in which nothing remains sacred and nothing unexploitable. The advant and success of reality TV has only reinforced this.
Much of Paik's later work became bogged down with a stifling aesthetic as he continued to reflect on the effects of communication technology. Despite his early success with visually streamlined conceptually based pieces he came to rely on recycling a strange AbEx/primitive/pop hybrid aesthetic that was literal in a lazy way. Perhaps all this was the result of some outsourcing problems.
